Should you run into a dapper English accent when speaking to Hey Harry Worldwide, then you’ve found Ray. One sampling of his sartorial splendor and you’ll understand why imagery is Ray’s bailiwick, and understanding client needs in the most visceral of terms is his specialty. Years of experience in the upper echelons of London’s advertising scene have prepared Ray to tackle the toughest of strategic conundrums and deliver a solution with wit and charm.
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BMW (cars & motorcycles), Ford, Audi
Guinness, Bass Beers, Carling, Lorimar’s, Johnny Walker Black Label
Peter Werth, Agent Provocateur, Nike, Adidas, Fruit of the loom
Associated Newspapers, The Daily Mail, Evening Standard, Metro, Financial Times
Britvic soft drinks, Spillers dog food
Healthcraft vitamins, Welcome Foundation SmithKline Beecham, Johnson & Johnson
BBC Television, ABC Television
Disneyland Paris, Sega Games, London Symphony Orchestra
The Prudential Pensions and Insurance, Norwich Union Pensions and Insurance
Central Office of Information, Anti-Smoking for Kids, Partnership for a Drug-Free America
Ray’s Client Experience
After attaining a BA in Fine Art, Ray did what most graduates do when faced with the prospect of starving in a garret. He ignored his degree and headed for the bright lights of London. In no time he found himself visualising in an advertising agency. Well, it was drawing and he wasn’t starving. Unbeknownst to him, this agency was about to reshape his future. The agency? FCB. After being promoted to Art Director. Ray found himself working with some of the UK’s most awarded creatives; and it seemed the award winning became infectious, since over the next two years, Ray won a clutch of his own.At the tender age of 26, Ray was approached to be Creative Director of DDB Court Burkitt, a rapidly growing creative agency. The award winning continued and before long the agency was runner up for Agency of the Year. Four years later, Ray moved to WCRS as their Creative Director, one of the biggest and most creative agencies in the UK, where his love for strategic thinking really blossomed. Ray found himself working with the likes of Andrew Roberston, Robin White, and Amanda Walsh on a daily basis, which helped him focus on what he wanted to do next – start his own agency. In 2000 Ray started his own creative agency, Barrett Cernis. The awards this time came in the shape of 20 million pounds worth of business and a shop in the ‘UK Top Thirty agencies’ in two-and-a-half years. Come 2005, Ray decided to sell his agency to go back to his artistic roots, turning to photography, which he loves. Unfortunately for him, agencies like BBH and WCRS insisted he do freelance for them, and now he finds himself back in the business, in his words, “at the most exciting time in the industry’s history.”
AWARDSJust sometimes in advertising everything comes together and you win awards. I’ve been luckier than most, winning several D&AD Silvers, One Show Silvers, British TV Awards, Cannes Golds, Campaign Press and Poster Awards, and many others which, if I mentioned, could be seen as bragging.