If you need something done around here, Mark’s your man. Mark has done it all in the industry, from design and art direction, to account and production management, at some of the best agencies and design shops in Toronto. And he’s been doing it for longer than he cares to admit. So when the job needs to get done, at Hey Harry that’s code for, “Someone call Mark.”
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General Motors, Nissan, Chrysler
Vincor, Seagram’s, Stone Hammer Ale, Everfresh Juices, Neilson Dairy
McGregor Socks, Sorel, Foamtreads
The Investor’s Group, H & R Block, RBC Investments
Raisin Bran, Pebbles, Count Chocula, Toblerone, Terry’s Chocolates, Werther’s Toffee, Coca Cola, Maple Leaf Foods, Prime Poultry, Danone, Neilson Dairy, E. D. Smith Jams and Sauces, Black Diamond Cheese, Yoplait, Lantic Sugar, Dentyne, Oil of Olay, Bäcker Vas, Brita, Avon
Gravol, Visine, Ensure, Gaviscon, Reactine, Fison Rx, Polysporin, Milupa, ColoCare, A1cNow, Synapse Technologies, Marine Biology Inc., EquiCare CS, IDS Canada
Health Canada – Cigarette packaging
McDonald’s, E. D. Smith Food Service, Canada Packers
McDonald’s, Second Cup, mmmuffins, Our Compliments (IGA, Food City, Sobey’s), Smart Choice, IGA?Foodland, Rialto, Shopper’s Drug Mart Private Label, Pharma Plus Drugmart Private Label, Black’s Photography, 1 for 1

Mark’s Client Experience

There are advantages and disadvantages to growing up in a small hockey town north of Toronto. Mark’s love of sports, snow, and the winter was a plus. Not playing hockey – a definite negative. Upon finishing high school and a hard year of skiing in the Canadian Rockies, Mark completed a degree in Marketing and Advertising.

An unusual opportunity to move above the Arctic Circle blossomed into an assistant manager position running a commuter airline on Baffin Island. A year into this experience made Mark realize that his love of winter really only lasted for 4 months at a time! Back at home in Ontario, Mark got his first “normal” job in display sales for a regional newspaper. A brief stint on the creative side was followed by a move to account management , with tenure on General Motors of Canada, McDonald’s, Nissan, Black & Decker, Chrysler, H & R Block and Avia Sports at agencies McKim, Bates and Y&R. The late 80’s brought the reinvention of the graphic communication consultancy with the opening of the Michael Peters Group in Canada. Impressed with the youth, talent and desire for exceptional creative at MPG, Mark found the chance to work some of the world’s finest designer too hard to resist.

Eight years as a senior member of the branding team saw management of various award-winning programs. The introduction of private label programs, rebranding of some of Canada’s more recognized brands. As MPG evolved into Spencer Francey Peters, so did the role of branding and packaging within the corporation. Mark’s desire for more packaging and communications projects led to a Director of Client Services position at a start up, and ultimately to the creation of his own shop. Big Fish Design became the communication platform that allowed Mark to consult with start-up bio-techs, established multinational packaged goods companies, and international designer brands looking for marketing, branding or communication advice.


Mark’s Story