Your Brand needs more than advertising. Your Brand needs to be part of the conversation.
Of course, your brand will probably use advertising, among other tools. Because advertising will play a part in the Movement. But thanks to social media, internet, and mobile access, the world is online and there’s a conversation going on out there. For brands to be successful, they must be part of that conversation – engaging in an authentic exchange of shared values and experiences. This articulation of a brand’s core belief system, demonstrated through meaningful contributions to the lives of its customers and to society-at-large, is the passion conversation that people will attach themselves to, spread and defend – as if it is their own.
Welcome to Hey Harry Worldwide. Creating Movements Around Brands™